Ariat Launches Honky Tonk Boot Collection for Fall 2013

Great Western Dressage Style BootsAriat International, the leader in innovative Western and English footwear, introduces the Honky Tonk Collection – designed for both dancing and riding – with a smooth leather sole built for comfort and performance.

The Honky Tonk Collection’s key product features include a gorgeous leather outsole and Ariat’s 4LR technology. For a very affordable price, consumers can enjoy all day stability and comfort from leather sole style. Honky Tonk is a great-looking boot that can be worn for a night on the town or a day in the arena.

“Ariat has received such positive response to the Honky Tonk collection from retailers and consumers alike; the smooth leather sole and competitive price point have caught the eye of many customers who are looking for the perfect dancing or riding boot,” comments Shane Holman, director of global Western trend and market development at Ariat International. “Sales have exceeded our expectations and we are sure the second collection for Spring will do the same.”

The Honky Tonk Collection from Ariat will launch this summer, shipping both men’s and women’s styles starting in July 2013.

About Ariat International, Inc.
Ariat International, Inc. is the leading manufacturer of innovative performance equestrian footwear, apparel and belts. Featuring a patented technology designed to deliver stability, durability and comfort, Ariat pioneered the application of advanced athletic shoe technology into English riding boots and authentic Western boots. Ariat products are sold in a network of retail outlets throughout the world. For more information about Ariat products or for the Ariat retailer nearest you, contact Ariat at 800.899.8141 or visit www.ariat.com.

FOR IMMEDIATE RELEASE | Union City, Calif. April 5, 2013

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